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Hulu launches self-serve advertising platform for small businesses

Signage is seen during the Hulu 2019 Deadline Contenders Reception at the Paramount Theater on the Paramount Studios grounds on April 07, 2019 in Hollywood, California.

Rachel Murray | Getty Images

disneyHulu, owned by Hulu, is launching a “self-serve” tool to make it easier for small and medium-sized businesses to purchase ads on its service.

Hulu’s new Ad Manager tool will launch on Wednesday, Faye Trapani, director of sales for the company’s self-service platform, said in a company blog post expected to be released later today. The company said it was recruiting companies to join its beta test.

In the post, the company said it “has long enjoyed working with many of the top 200 brands in the United States,” but also wanted to welcome companies with smaller budgets and those who may not be buying. no ads on streaming TV yet.

The new tool allows advertisers to buy with a minimum campaign spend of $500 and will allow advertisers to buy without the help of a sales team, but will have access to support. It’s much cheaper than typical ad buys on Hulu and opens up the platform to a wider range of sponsors. The company said advertisers and ads will be vetted through a series of automated and human review processes.

Trapani added in the post that the platform’s openness will also benefit consumers by “providing viewers with more creative diversity and relevance to their ad experience.” That could mean more variety in ads for Hulu viewers, some of whom have lamented that the platform shows them the same ad over and over.

Hulu is the second major company to launch a self-service ad platform this month: Last week, TikTok has officially opened a self-service advertising platform which allows companies to buy and manage advertising campaigns directly. The company also said it would provide $100 million in advertising credits to small businesses, which it said “are particularly at risk as local economies shut down in an effort to protect public health.”

Major online advertising platforms like google and Facebook allowed small businesses to buy direct for years. snap last year assigned the opening of its own self-service advertising platform, which it spear in 2017 as a factor in accelerating revenue growth as the company saw increased engagement.

Hulu’s announcement comes the same day as ComcastLaunch of NBCUniversal peacockits new TV and movie service that will directly compete with the likes of netflix, Hulu, HBO Max and Disney+. The service has an ad-supported free tier.

Disclosure: NBCUniversal is the parent company of CNBC.

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