The Centers for Disease Control and Prevention (CDC) is rolling out a new suite of HIV Treatment Works (HTW) products and materials as part of its Let’s stop HIV together campaign. New campaign materials aim to reach and support people living with HIV and encourage them to seek treatment, continue taking medication, reduce their risk and live well with HIV throughout their lives .
The update emphasizes virus suppression, also known as “being undetectable”. The campaign’s new products reflect the latest science showing that a person living with HIV who takes HIV medication as prescribed and gets and remains virally suppressed or undetectable, can remain healthy and effectively has no risk of sexually transmitting HIV to a partner who does not have HIV.
The suite of news HTW Products include posters, print ads, palm maps, web banner ads, short and long-form videos, and social media resources. The products were created in English and Spanish and will be released in phases over the summer and fall of 2020. The materials can be accessed at English and Spanish Let’s stop HIV together websites and Youtube channeland will be promoted through paid and organic circulation on a variety of digital platforms.
The goal of the updated resources is to promote the positive health outcomes that result from HIV care and treatment, so that people living with HIV are encouraged to engage in care and adhere to their treatment. . New resources will also focus on important topics such as starting treatment, reconnecting with medical care providers if one has lost care, and living well with HIV.
The campaign also highlights the HTW campaign participants and sharing updates of their lives since 2014, when the campaign began. Some of the most notable participant updates to share include:
- Aaron married his partner, Phil, and they now have a four-month-old baby boy.
- Sharmain is married and now has three children. She recently celebrated her youngest daughter’s first birthday.
- Cedric, who was living in Arkansas, moved to Charlotte for a new career opportunity.
The documents will also be distributed by Let’s stop HIV together Ambassadors and campaign participants. CDC partners will support the launch of the campaign through a number of activities such as featuring stories featuring HTW campaign participants to post online, promote events and share material on social media.
Be sure to check out our new HIV treatment pages in English and Spanishupdated with all new HTW materials for your consumers and customers. If you would like to work more closely with us, please contact us at [email protected]
To keep up to date with the campaign, CDC invites you to follow these handles: