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Grupo Bimbo acquires a Spanish bread factory to strengthen its presence in Europe


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The factory is dedicated to the production of bread and savory pastries for Mercadona – a Spanish family-owned supermarket chain – under the Hacendado brand.

The plant will be established as an independent company within the Grupo Bimbo group and will take over production from Cerealto Siro Foods.

In July, Cerealto Siro Foods, born at the end of last year from the merger of Spanish food companies Cerealto and Grupo Siro, announced a series of bakery and baby food divestitures in order to focus on cereals.

It is still in the negotiation phase to complete the sale of the rest of its bread business – including the Antequera plant, Málaga – and its pastry business, which includes the Briviesca, Castilla y León and Navarrés plants, Comunidad Valenciana.

The Bimbo agreement is subject to the approval of the Spanish National Commission for Markets and Competition.

European expansion

Grupo Bimbo UK acquired Mr Bagels in August for an undisclosed amount.

Mr Bagels is a European private label bagel manufacturing company based in Welwyn, UK with a turnover of £ 4million. The company employs 60 people.

The acquisition is in line with Grupo Bimbo’s European expansion plans. The company owns the New York Bakery Co brand.

“The sector is doing well and consumer demand for bagels continues to increase, especially in Europe”,said Cliff Irwin, Managing Director of Grupo Bimbo UK.

“Our intention is to invest more in the Mr Bagels site to increase its capacity and product range as the UK and European bagel markets continue to grow. When this investment is completed, we expect to create new jobs at the Mr Bagels site to match these ambitions. “

“The sector is doing well and consumer demand for bagels continues to increase, especially in Europe”, said Cliff Irwin, Managing Director of Grupo Bimbo UK.

“Our intention is to invest more in the Mr Bagels site to increase its capacity and product range as the UK and European bagel markets continue to grow. “

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